Being from Berlin i've seen this come up, but it really doesn't taste that good and i think it is more of an insider/coolness/hipster thing. Pretty much like the typical berlin hipster used to drink Bionade[0].
By the way, mate tea itself tastes quite good and that's what people should drink. Club-Mate on the other hand tastes terrible and not so much like mate tea at all, imo.
It's not about coolness/hipster, really. Though the recent surge in popularity certainly could be explained that way.
I agree that the taste takes some getting used to. There's a reason the unofficial slogan is "Man gewöhnt sich d'ran" ("One gets used to it"). For me it's mostly the high caffeine content alongside a comparatively low sugar content (lower than any other energy drinks or other caffeinated soft drinks I've come across -- except for the "sugar free" ones).
I tried sugar-free energy drinks for a while but I find the taste too jarring to get used to. I still drink sugar-free Red Bull on occasion (and actually prefer it to regular Red Bull) but I couldn't stand relying on it as my primary source of caffeine.
Basically, Club Mate is my coffee. Red Bull is my espresso. I don't drink coffee (I can't stand the small) but I think that comparison probably works best.
EDIT: Just noticed the article says the slogan "Man gewöhnt sich d'ran" is on the bottle. That seems wrong. I've never seen the slogan used officially. I always thought it was coined by its users, not the company itself.
From what little I know about German beverages, it seems like many of them have cool slogans. I used to drink Afri-cola back in the day, and I think the slogan was 'Kein Vergnuegen ohne Gefahr' or roughly 'No pleasure without danger'.
Afri-Cola intentionally positioned itself as exotic and exciting with very risqué advertising campaigns that probably wouldn't fly today (and only make sense if you are aware how prevalent drug use was at the time).
I haven't come across that particular slogan, though.
For reference, here's a few German beverages and official slogans:
Afri-Cola: "Liebt einander und werdet durstig" / "Love each other and get thirsty" (1999)
Bionade: "Das offizielle Getränk einer besseren Welt" / "The official beverage of a better world" (2007)
Astra (beer): "Was dagegen?" / "Do you mind?" (1998)
More serious: I don't remember anyone but Afri really trying to be 'special'. Not that hard. I'm ignoring all the weirdo energy drinks in cans for now..
In case you're serious or anybody else was wondering:
2015:
* "Vater rolle": "father roll" (same pun as in English: "father role" would be "Vaterrolle" (no space))
* "Such das Kölsch": "Find the Kölsch"
* "Dosiert feiern": "Dosed partying" ("Dose" also means "can")
2014:
* "Da haben wir die Bescherung": "There we have the mess" ("Bescherung" literally means the handing out of presents on Christmas)
* "Vom Weltmeister empfohlen": "Recommended by the (football) world champion"
* "Früh Sport mit Poldi": "Früh Sport with Poldi" (Poldi refers to football player Lukas Podolksi, "Früh Sport" could also be read as "Frühsport", which means "morning workout")
* "Ist ja schließlich nicht Muttertag": "After all it's not Mother's Day." (a lot of father's day customs involve getting drunk)
* "Karneval nicht irgendwas aufreißen": "Not tearing up just anything on Karneval" ("Karneval" refers to Rhineland carnival, "tear something/someone up" also has the same notations of "picking someone up" -- i.e. finding a date or getting lucky)
* "So hätte jeder gehandelt": "Everyone would have done it this way"
2013:
* "Fließend Kölsch": "Fluent/Running Kölsch" ("fließend" here is a pun as it can either refer to the beer pouring from a tap or fluency in the Cologne dialect also called Kölsch)
* "Das gelbe vom Ei": "The yellow of the egg" (common phrase meaning "the best part of something")
* "... Mutters Tag": "... mother's day" ("Mother's Day" is called Muttertag in German, so this is meant to be read literally)
* "Vaters Tag ...": "Father's day ..." (same deal as above)
* "Leider geil!": "Unfortunately horny/awesome!" (meaning something to the effect of "I'm afraid to say this is totally awesome", hook-line of a popular German rap song that was getting a lot of radio play time at the time)
* "Wechselwähler": "Swing voter"
* "Heilige Drei Könige": "Holy Three Kings" (referring to the Three Wise Men / Kings of the East in the Christmas story; Cologne Cathedral has a shrine that allegedly carries the remnants of the Three Wise Men)
2012:
* "Alles andere ist Fasching": "Everything else is carnival" ("Fasching" is a term for German carnival used in various German-speaking regions other than the Rhineland; in the Rhineland it is called "Karneval")
* "Kleinste Theke der Welt": "Smallest bar in the world" (Düsseldorf has a downtown area that is often called "Längste Theke der Welt", i.e. "largest bar in the world"; Düsseldorf and Cologne have a long-standing (today mostly humorous) rivalry)
* "Es löwt weiter": "It's carrying on" (the correct phrase would have been "Es läuft weiter", "löwt" sounds similar enough but is a reference to Jogi Löw, the trainer of the German national football team)
* "Wir sind mit dem Radler da": "We are here with the Radler" ("Radler" is a popular shandy consisting of lemonade and beer; it's likely derived from "Fahrrad", meaning "bicycle": a "Radler" is someone who "radelt", i.e. someone who uses a bike)
* "Gefällt mir": "Like" (literally "I like this"; this is what the Facebook "Like" button reads in Germany)
* "Heilig am Abend": "Holy in the evening" (a play on "Heilig Abend": "holy night", the night before Christmas)
Sure, but I'm not sure how to retain the ambiguity in translation. I don't think "Make love to each other" is a valid literal translation of "Liebt einander" (that would be "Macht Liebe mit einander"). It's intentionally ambiguous because of the juxtaposition with "get thirsty".
I'm from Argentina. In my opinion Club Mate taste pretty good: it feels like a "more natural" soda and it's softer than any other soda I know. I think it taste more like mate cocido, which is an alternative preparation of the mate tea. I remember that back in 2003 the Coca-Cola Company made a similar drink called Nativa: it was ok but too sweet for me. On the other hand, Club Mate is perfectly balanced in sweetness.
It is a hipster thing, but it's also genuinely enjoyable. Although recently I've come to prefer the even-more-hipster Club Mate alternatives, like Buenos Mate or Mio Mio.
I don't quite understand why people always bring up genuine mate tea in these discussions on HN. As you say, it's a completely different thing. Club Mate is what you drink instead of cola for an alternative flavor and more caffeine.
I've tried it once: I'm a hacker (at least in my own mind), so of course I had to try it when I spotted it in local grocery store here in Stockholm, Sweden. It didn't appeal to me and I'm not one for acquired tastes, I won't buy it again.
I love it, but I can see why it doesn't appeal to some (most?) people.
It's definitely an acquired taste and I don't think it would be as popular if it weren't for the high caffeine content and its popularity with the Chaos Computer Club in Germany.
At this point in Germany it is actually mostly associated with university students rather than hackers in particular. It's certainly no longer as "underground" as it was a few years ago, even if it's still more popular with hackers than with any other subculture.
Maybe I should point out that I don't like coffee and don't smoke. Even though I like Club Mate myself I generally don't expect people who've never drank it before to find it even remotely pleasant.
Yeah. In our hackerspace about half of the people love it (myself included), and the other half hates it. The most common description of the taste? Water filtered through cigarette butts.
To those interested in sugar-free energy drinks, I must say that I emphatically recommend Hi-Ball[1] “sparkling energy water”. Artificial sweeteners all make me gag, so Hi-Ball is everything I’ve ever wanted in an energy drink: caffeine, B vitamins, bubbles, and light flavour. Das it!
Mate isn't just a hacker thing it's more from the clubbing scene and doesn't derive from yerba mate whatsoever. mate and all the other copy cats are just part of a wider german taste for dry soft drinks.
When clubbing the low sugar content 20Cal/100ml means it doesn't give you cotton mouth when you're on speed or MDMA.
It's so engrained into berlin clubbing culture you perform this ritual when you order a "vodka mate" or a "whisky mate" from a bar: they hand you the 500ml bottle (the 330ml is lame) then you take a big swig and hand it back, the bartender then free pours the spirit in topping it up, charging you depending how much you swigged and if you've tipped before.
Fun fact! club mate is made in south germany so it's technically schwabisch and Schwabians are eternally made scapegoats for berlins gentrification... and so makes it all the more ironic when it's exclaimed "it's so berlin!"
Here at Metalab Vienna, Club-Mate is a regularly stocked item. The place closes down if there aren't a stack of crates piled high by the front door, waiting to be chilled and consumed by all and sundry.
I've never been able to enjoy it. It does wake you up, though.
Same in Hackerspace Kraków. We stockpile crates of this stuff whenever our food budget allows. About half of the space hates it, but the other half can go through two crates in a single week.
If anyone in the bay area wants some Club Mate, I've got at least a dozen cases left from a pallet I had imported last year and would be happy to sell some. Contact email in my profile.
100mg of Caffeine? I tried a couple of cans of Jolt Cola back in the day, and with it's (then) 71mg of Caffeine I thought my brain was going to pop out of my skull. No idea how the drinkers of Club-Mate don't have health problems from this.
Red Bull, Rockstar, Monster and similar energy drinks have ~32mg/100ml (I've seen anything from 28 to 32, but 32 seems to be a legal limit and the most popular).
A 500ml can of Rockstar or Monster has 160mg of caffeine.
The caffeine content of regular caffeine pills I can buy at the pharmacy (plain packaging, just branded as "caffeine") is 0.2g per pill, i.e. 200mg (or 100mg per half).
A cup of regular coffee typically contains about 95mg of caffeine.
If a handful of servings of 100mg of caffeine per day would pose a major health risk, the majority of the population in developed nations would already be affected, whether they drink Club Mate or not.
For reference: I would say that in a given day I don't think I've ever drunk more than two liters of Club Mate. Normally I drink about two bottles over the period of a work day. I barely ever drink it outside of work.
I would say that on a typical day (including holidays and weekends) I consume between 100mg and 250mg of caffeine. That's the equivalent of one to two-and-a-half cups of coffee.
EDIT: Google seems to agree that up to 400mg of caffeine a day is safe for most healthy adults. I should probably also point out that some people are just naturally very sensitive to caffeine, so that may explain why you reacted so strongly to Jolt Cola -- especially if you do not normally consume any other sources of caffeine like coffee, tea or dark chocolate.
I don't want to be too down on peoples' beverage or anything. I enjoy a decent cup of coffee myself now and then. But... yeah, I'm also a little distressed at the culture of heavy drug use to get through the working day.
"In crunch time I've had like 10 bottles in a day", says the Wikimedia engineer. Ugh. What other unhealthy habits should we start to be more productive at our jobs? Most of us probably have plenty of free sugary snacks in the office already, so perhaps we can start smoking or become alcoholics to relieve stress on the job?
I understand that, but not 'totally fine' in many cases...without the 2014 in the title, so misleading...
the url being different on the other largely upvoted entry doesn't' help I guess..but geez, I dunno, I just always hope that submitters at least hesitate to post something from a year ago
