"For a query like "credit card", those non-organic results seem much more, if not just as, relevant than the organic results"
That's almost certainly on purpose to get better ad click ratio. Google manually inspects all major keywords, you can bet "credit cards," "mortgage" and "insurance" are tweaked and tweaked to Google's specification. Showing "bofa.com" when searching for mortgage isn't that useful to the average user, so people click on ads.
That's almost certainly on purpose to get better ad click ratio. Google manually inspects all major keywords, you can bet "credit cards," "mortgage" and "insurance" are tweaked and tweaked to Google's specification. Showing "bofa.com" when searching for mortgage isn't that useful to the average user, so people click on ads.