For a query like "credit card", those non-organic results seem much more, if not just as, relevant than the organic results. Why do people assume that if it's an ad that it must be non-relevant? Advertisers wouldn't be advertising on these keywords unless they were converting a good percentage of users ... that means a good percentage of users are finding those links relevant.
I don't use AdBlock, don't really see the reason to as I find most of the search ads to be relevant whenever I'm searching for a term that actually shows search ads (which isn't really that often). Hate for search ads just because they are ads is kind of an odd imo ...
"For a query like "credit card", those non-organic results seem much more, if not just as, relevant than the organic results"
That's almost certainly on purpose to get better ad click ratio. Google manually inspects all major keywords, you can bet "credit cards," "mortgage" and "insurance" are tweaked and tweaked to Google's specification. Showing "bofa.com" when searching for mortgage isn't that useful to the average user, so people click on ads.
I don't use AdBlock, don't really see the reason to as I find most of the search ads to be relevant whenever I'm searching for a term that actually shows search ads (which isn't really that often). Hate for search ads just because they are ads is kind of an odd imo ...