Pay for performance SEO quoting system. You don't usually know what you're getting w/ SEO because it's billed per hour or in the typical standard, pro, enterprise packages that work well for web apps but not keywords w/ different competition levels.
And, it feels like the interests of firms aren't always tied to their clients. "Of course we have a guarantee...you're on the first page (of Ask.com)!"
So, I'm working on a quoting / billing structure where customer payments are dictated by the ranking improvements. Feedback so far is good, but of course, it's a challenge.
Since good SEO is a personal relationship with the client, it might benefit you to personalize your About Page. Clearly the price is right, but to sell me, I want to know that there is a team behind the effort.
I would also suggest a sales video explaining how much better performance based SEO is than the standard company. Put it where your screenshot is on the homepeage. Videos really connect with people, especially if you can get across your passion to really help your clients. something simple would cost you under a thousand if you found the right person to do it. (check out www.quiry.com "manifesto" or even go with some basic kinetic typography with music and your voice in background)
And, it feels like the interests of firms aren't always tied to their clients. "Of course we have a guarantee...you're on the first page (of Ask.com)!"
So, I'm working on a quoting / billing structure where customer payments are dictated by the ranking improvements. Feedback so far is good, but of course, it's a challenge.
http://www.growtap.com