I would also suggest a sales video explaining how much better performance based SEO is than the standard company. Put it where your screenshot is on the homepeage. Videos really connect with people, especially if you can get across your passion to really help your clients. something simple would cost you under a thousand if you found the right person to do it. (check out www.quiry.com "manifesto" or even go with some basic kinetic typography with music and your voice in background)