Hacker Newsnew | past | comments | ask | show | jobs | submitlogin
SellStage (YC S11) Wants To Help You Better Showcase Your Products (techcrunch.com)
67 points by matusz13 on Sept 16, 2011 | hide | past | favorite | 11 comments


Founders here. Any questions?


I was wondering if the organizations will still be responsible for capturing and producing the video themselves, or are you brokering a videographer to come and shoot?

EDIT: I just took a closer look at your site, and I noticed the "Creation Tools" section, so I may have answered my own question.


Great question. Actually we are exploring both options. We're finding that some retailers prefer for the former, some the latter.


How many videos will your ideal and/or average customer have on their website?


Hundreds, possibly thousands. Most retailers won't want videos for all their SKUs - only the ones for which a video can help the shopper decide whether to buy.


What does SellStage offer that will make video of product shine? I'm curious what makes you different from a lot of video hosting services out there. They can do it in one line of js too.


Yes, retailers need more than just hosting. They need help creating the videos (we offer templates, editing tools and professional services). They need the video to be inserted without breaking page layout (we make it easy to add play buttons that expand and play the video in a lightbox). They need video a/b testing (ways to re-edit the video based on analytics). Also Video SEO is technical for product pages, and not done well. We help with that too.


Interesting strategies. I notice non-buffer seek isn't working. You guys might want to take a look at pseudostreaming plugin for flowplayer http://h264.code-shop.com/trac.


Very useful product. How did you get your first few customers?


Thanks. Cold 'walking'. We walked into local stores and pitched. It often took a bit of time to get to the decision maker, but once we did they were very enthusiastic.


This is an awesome company -- video is still hard to do, but really compelling when buying products.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: