- The juicer was overbuilt. There was a hilarious teardown and BOM estimation[0]. Should have been way cheaper
- The IoT aspect served no real purpose. It added to the BOM.
But I could totally see a subscription model with an inexpensive juicer that's subsidized by a subscription to juice packs. Sure you could also buy some generic ones and someone will come up with a re-usable pouch, but really you are paying for the convenience. Nespresso did it (but coffee has way better margins than juice pouches).
- The price for the juice packs was outrageous
- The juicer was overbuilt. There was a hilarious teardown and BOM estimation[0]. Should have been way cheaper
- The IoT aspect served no real purpose. It added to the BOM.
But I could totally see a subscription model with an inexpensive juicer that's subsidized by a subscription to juice packs. Sure you could also buy some generic ones and someone will come up with a re-usable pouch, but really you are paying for the convenience. Nespresso did it (but coffee has way better margins than juice pouches).
[0] https://www.youtube.com/watch?v=_Cp-BGQfpHQ