Sounds a lot like the true story of Juicero, that $700 juicer which only squeezed Juicero-brand juice packs, and only after connecting to WiFi and validating a QR code printed on each (rather extravagantly expensive) bag of pre-chopped vegetables.
- The juicer was overbuilt. There was a hilarious teardown and BOM estimation[0]. Should have been way cheaper
- The IoT aspect served no real purpose. It added to the BOM.
But I could totally see a subscription model with an inexpensive juicer that's subsidized by a subscription to juice packs. Sure you could also buy some generic ones and someone will come up with a re-usable pouch, but really you are paying for the convenience. Nespresso did it (but coffee has way better margins than juice pouches).
https://en.wikipedia.org/wiki/Juicero