Yes, and customers do very much vote with their wallets, even when the costs of switching exceed the benefits of switching!
What kind of bike, or most other physical products, get updates or upgrades for free whether one wants them or not? Certainly physical products with software and networking can, but people are often upset when that happens anyways. I'm pretty sure almost all bikes are not in fact automatically updated or upgraded after they're purchased. And that's essentially a 'feature' now in comparison to a lot of software purchases.
What kind of bike, or most other physical products, get updates or upgrades for free whether one wants them or not? Certainly physical products with software and networking can, but people are often upset when that happens anyways. I'm pretty sure almost all bikes are not in fact automatically updated or upgraded after they're purchased. And that's essentially a 'feature' now in comparison to a lot of software purchases.