Not intentionally. Mastodon is also a name of a Twitter-like social network. So the title here makes perfect sense for people like myself who hadn't heard of the band with the same name.
This is just one of those occasions where name collisions happen through nobodies fault.
The River Thames through Oxford is locally known as the Isis, so there are dozens of businesses called things like the 'Isis Guest House'. Many of them have rebranded.
I imagine it's a recurring problem. There were probably some people named Hitler in the 40's that faced the same problem. I imagine Adolf too, to a much lesser degree.
This is just one of those occasions where name collisions happen through nobodies fault.