The stated goal of Starbucks is to provide the 'third space':
He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community. A third place between work and home.
The coffee is a mechanism for achieving that ( by making money ).
I don't use Starbucks because I don't like their coffee, but I understand what they're doing.
The stated goal of Starbucks is to provide the 'third space':
He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community. A third place between work and home.
The coffee is a mechanism for achieving that ( by making money ).
I don't use Starbucks because I don't like their coffee, but I understand what they're doing.