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Curiously, placebos work even if the patient knows it is a placebo. Hence http://placebobutton.com/

More on topic, this article is full of red herrings and poor analogies such as the above. Why on earth would you use game theory's payoff matrices as an analogy to what could perfectly be put into words? The authors thoughts on "financial institutions buffering fear" really don't require invocation of another complex framework unless he somehow wants to derive credibility from this, which would of course be poor form.



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