They're not so much babysitting as pro-actively trying to get out ahead of what they fear could become a PR problem. The situation right now is there's a lot of legitimate public outcry and pressure to remove the confederate battle flag from being flown by government institutions in the South. This is expanding to various stores stopping selling the flag and even calls for renaming military bases called after Southern generals. I'm not saying that I agree with Apple here but I can understand them wanting to avoid any possibility of getting sucked into the controversy.