From a consumer's point of view, yes, that's true. It's easy to switch to a different email provider or a different search engine.
From an advertiser's point of view, that is just not the case. Advertisers are forced to use Google, because that's what an overwhelming majority of consumers use. The alternative is to be crushed by your competition.
It's interesting to me that so many of Google's paying customers complain about them, and so many of their non-paying customers love them. Isn't that backwards?
Most advertisers don't need to reach everybody. Most can't afford to even reach their entire target market. Are you referring to an advertiser who needs to get ads to every single searcher? Or are you saying that despite any abuses, Google ads are still the best deal around?
From an advertiser's point of view, that is just not the case. Advertisers are forced to use Google, because that's what an overwhelming majority of consumers use. The alternative is to be crushed by your competition.
It's interesting to me that so many of Google's paying customers complain about them, and so many of their non-paying customers love them. Isn't that backwards?