It has, I completely agree. I remember first reading about it in the early 2000's. However a $300 million problem doesn't garner the attention that a $10 billion problem does.

It's similar to why the patent trolls are increasingly getting so much attention from D.C. 20 years ago when they were vastly smaller in their impact and scale, they simply didn't garner the attention of most pundits, journalists, politicians, etc. They didn't impact most businesses at all. Now they've become a vast parasite, and when the dollar drain on the US economy gets into the tens of billions, people start noticing.