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"Simple" as a discussion-starter? Great. "Simple" as a universal prescription? Maybe not.

Chipotle thrives on its simple offering; Cheesecake Factory thrives on its deep menu.

Larry Ellison fought against the "best of breed" concept to promote a unified Oracle Applications. A Cheesecake Factory style package.

The argument for "complex" is that once you've earned the trust of a customer, you can provide the spectrum of products/services that customer needs. You can be counted on to pick up all dropped balls.

(But maybe there is a completely pointless complexity - proliferation of marginal features - which we can simply avoid.)

The only reliable guide is complete focus on the customer's needs.



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