Southwest is a fantastic business and a competent airline. The business-hacker in me gets thrilled by all the little refinements one can see in the Southwest process.
Things that let them offer better service significantly more affordably than their competitors. Processes to make due with fewer attendants, for example.
All I know for certain is that I can fly a 1.5 hour Southwest flight, check my bag for free (if I so desire), get a free soda (or 2), and a free snack.
This is really off-topic, so I apologise to everyone, but I really have to point this out to my American 'Net neighbours:
The expression is "to make do", not "to make due". Ask anyone from an English-speaking country that doesn't pronounce "due" and "do" the same (ie, not in North America).
Things that let them offer better service significantly more affordably than their competitors. Processes to make due with fewer attendants, for example.
All I know for certain is that I can fly a 1.5 hour Southwest flight, check my bag for free (if I so desire), get a free soda (or 2), and a free snack.