The mistake Mr. X. made here was not about caring about his job or even criticizing his employer. He contacted an outsider, with his company's email server, ostensibly on their behalf. At bigco, you just can't do that folks. Everything that leaves corporate walls must be vetted by legal, (and probably marketing too). There are lists of 100's (maybe 1000's by now) of innocuous seeming words that you just can't use. Language, nationality, gender, and racial issues all must be considered.
Like it or not, at Bigco International, everything is a press release.
Personally, I would have given the guy a warning. What he said was quite harmless and almost certainly common knowledge, but we don't know the whole story here. He may have been warned before, or AA burned by this type of thing before or both. Its unfortunate, but understandable. In the name of tolerance and acceptance, we've built one of the most intolerant and litigious societies ever. This is just one of the many sad side effects.
Sun was one of the first companies to open the blogging floodgates, officially. [...] I note, with some pride, that we’ve had maybe ten thousand person-years of blogging since we launched, and we’ve never had any material disclosures or legal trouble. Nor have I heard of any over at IBM or Microsoft or Oracle or any of the other companies who empower their people.
But what is really weird is that Mr X and AA.com come off pretty well in the email. A bit of humility and a focus on the future. I even liked AA a little bit more after reading it..... until I realised they fired him for sending it.
I can't help but think that this approach cannot work anymore in the current communicational golden age. We really have social media, twitter, blogs. Content accessible to the public is not constrained by publishers anymore. If you're a big organization, people want to hear things from your employees directly and not from the usual boring PR channels, and they find a way to do so because it's so easy.
I believe companies have to embrace allowing their employees to communicate independently while making it clear that what they say is not the official position of the corporation. There's simply no other way, the age of controlled communication channels is just over. A good example is MSDN blogs - anyone at Microsoft can launch his or her blog and talk about whatever they want (except, of course, confidental information).
Like it or not, at Bigco International, everything is a press release.
Personally, I would have given the guy a warning. What he said was quite harmless and almost certainly common knowledge, but we don't know the whole story here. He may have been warned before, or AA burned by this type of thing before or both. Its unfortunate, but understandable. In the name of tolerance and acceptance, we've built one of the most intolerant and litigious societies ever. This is just one of the many sad side effects.