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You missed something.

HelpHive uses the same bullshit model that GetSatisfaction and Seth Godin's lame new project got railed for, where it sets up an official looking page for every company it can find, regardless of whether it has that company's permission or not, and basically tries to extort money from that company by hoarding customers who think they're dealing with the actual business.

The article you linked is about a 'feature' they're experimenting with, where a business signs up for the opportunity to pay for the leads from these pages. From a quick look at HelpHive's site, it looks like basic claiming is still free, but it specifically says: Your business contact info (email and business phone) are used when customers call or send messages to your business. Your business information isn't displayed on your business profile page... You are not permitted to enter your email, phone or other web contact information in other areas of your business profile page.



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