I seriously doubt that 'millions of dollars a month to run' price-tag. There are alternative, even superior open source software solutions.
The only cost are the servers, but certainly, even with facebook's traffic, a well built stack could run on not more than a dozen. So I'd imagine facebook could be run on a few thousands of dollars a month, certainly the costs shouldn't be that much higher than wikipedia's.
The only thing that's valuable in facebook, and hard to replace, is the user-base, which was won through heavy marketing, and having a more attractive product at a critical stage (more attractive =/= technically superior).
According to this [1] Facebook has multiple data centers with around 60,000 servers as of 2010, probably a lot more now. If you know how to do the same thing with a dozen servers, I am sure they'd love to hire you!
In fairness, while I think the previous comment is a bit clueless myself, I'm inclined to ask how many of those servers would be necessary if FB wasn't logging so very much data on everyone.
If FB's job was once again just to show me my fucking posts, instead of building the most complete profile of a human being in the history of mankind so that it can sell me out to governments and corporations, it seems to me the data load would be a lot lighter.
I don't have a source for this right now, but I remember reading that the vast majority of disk space used by Facebook is taken up by users' photos. They are probably saving hundreds of uploaded photos per person (on average) and while they do compress them quite a bit this still has to take up a lot of storage space.
Of course they do also collect a lot of behavioral data, but I imagine all the data Facebook has collected on me probably uses up less storage than my profile pictures alone...
Also I remember reading that they keep 7 copies of everything at all time a few years back in an article about how deleting your account didn't actually delete your data, which became obvious after data from accounts deleted several years before had reappeared after the introduction of a new feature.
You cannot and you are right there. The only way to target individuals is by having specific lists of emails or ids that you can upload and create custom audiences (or via their notion of retargeting through pixel fires). Even then though you don't know WHO saw your ads. Its a walled garden and impossible to get per user data as you would in traditional retargeting campaigns. That is why the bidding system is impossible to game (despite some claims from some companies). You have no idea WHO is seeing your ads - only the DEMOGRAPHIC of the ad views/clicks and only if you segmented your campaigns in a way you can track that.
Right now, this would be insider stuff and asking for much trouble to reveal it. Meanwhile, you just have to wait for it to be obvious that facebook has failed and it will start selling user data directly, or that they get hacked and a dump is available on the black market.
In the meantime, find yourself a dodgy intelligence agent or sysadmin.
I wonder how many email servers are running today? Probably comparable within an order of magnitude. Yet those server are not owned by one corporation, they're multiple corporations cooperating to move data between each other.
It's too bad Facebook and Twitter are businesses, instead of multiple protocols and multiple businesses. Or in other words, it's too bad The Old Ones didn't think cat pictures and what they had for breakfast was important. https://en.wikipedia.org/wiki/List_of_Internet_pioneers
Its not comparable scale. WhatsApp are shifting messages from point A to point B and that's it. Even 100x less servers is still a LOT of servers just or that. They don't store data, just traffic it from one user to another.
Okay, 60,000 servers - for 1.23 billion active users. That's less than 0.0005 server per user. Facebook as such may cost millions to run of course, but the price they pay to keep your account active is so negligible that you're essentially selling your data for peanuts.
Not centrally, no. But many existing P2P networks prove that you do not need massive data centers to hoard everyone's data. You can use the collaborative effort of humanities existing computation devices.
That was not the point he was making -- he was making the point that "even with facebook's amount of traffic, you could host it on a dozen servers". That is just so far detached from reality I cannot take that seriously.
I agree that p2p social networks are an interesting alternative, but they are a whole different kind of product and a kind of apples / oranges comparison in terms of cost of operation.
Decentralization is less efficient. Instead of each piece of information being copied in a few place it would need to be copied to hundreds or thousands with a decentralized system.
I apologise in advance for the sarcastic tone (I could not help myself): If you can run Facebook at Facebook's scale with no more than a dozen servers, I'm going to hire you for my next project because man, that would be something! I suggest you send a CV to Google because they are running an even bigger scale than Facebook and if you can dilute them to say 100 servers - its a win!
Facebook's infra is unique. If it was built today it might have been different but it would still run on MANY servers across MANY geographical locations. It would still cost millions to run every month. This is why companies like Google are building data centres. Its cheaper for them in the long run to own the infra from the ground up, literally (i.e., owning the actual land the DC is on).
The only cost are the servers, but certainly, even with facebook's traffic, a well built stack could run on not more than a dozen. So I'd imagine facebook could be run on a few thousands of dollars a month, certainly the costs shouldn't be that much higher than wikipedia's.
The only thing that's valuable in facebook, and hard to replace, is the user-base, which was won through heavy marketing, and having a more attractive product at a critical stage (more attractive =/= technically superior).