Traditional journalism doesn't try and mix advertising and content to the level this does. This feels closer to BuzzFeed's infamous organic content (http://techcrunch.com/2014/08/12/buzzhome/) than it does to what a newspaper might do.
That's very traditional. Most computer magazines f.e. are under so much pressure that a complete separation is difficult.
Even the ones that still have a separation, are a little bit more gray in the sense, that they do special deals i.e. free software for their coverstory and so forth.
