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A minimum viable product experiment is good at measuring whatever a minimum viable product experiment measures. You definitely can't make exact projections, but it is a piece of info that is useful. At the very least it can tell you not to build something.

It might also be good to test several ideas with this method to decide which one to pursue. Again, they shouldn't be the only factor but all else equal, better fake conversion is better.

It isn't an accurate projection, but it is info. It is also a chance to get an understanding of the adwords environment, click costs, etc.



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