Actually, I found it pretty believable that this percentage put their email in. I ran something similar...a SurveyMonkey questionnaire about the product, where the last question was "If you'd like to be notified when this launches, put your email here." 25-30% of those who finished the survey gave their email.
This is ONLY email, of course, not actual signups. I'm expecting 90+% of those people will drop out once we actually email them.
This is ONLY email, of course, not actual signups. I'm expecting 90+% of those people will drop out once we actually email them.