Why are you apologizing unless you work for Amazon?
If you do work for Amazon, I would suggest this approach is not very good customer relations, it's only going to make people madder.
If you don't work for Amazon, and are some kind of Amazon fanboy trying to do free volunteer customer relations for Amazon... you're not helping.
("Oh yeah, we totally fucked up your account, but I insist you recognize that we're awesome anyway, even though I'm not doing anything to make good on our mistakes. Why do you have to recognize that? Cause most people have 'nothing but good things to say' about us, and besides we work really hard, and you can know both of those things are true because I say so.")
If you do work for Amazon, I would suggest this approach is not very good customer relations, it's only going to make people madder.
If you don't work for Amazon, and are some kind of Amazon fanboy trying to do free volunteer customer relations for Amazon... you're not helping.
("Oh yeah, we totally fucked up your account, but I insist you recognize that we're awesome anyway, even though I'm not doing anything to make good on our mistakes. Why do you have to recognize that? Cause most people have 'nothing but good things to say' about us, and besides we work really hard, and you can know both of those things are true because I say so.")