$1000 is a huge amount of money for what looks like a very basic landing page. In my opinion it would be better to just shell out $150 for the designmodo's startup framework, http://designmodo.com/startup/ and spend an afternoon tailoring it to your needs.
$1000 is a large amount of money to pay for a zip file with some HTML and assets in it. However, it's a heckuva bargain to get a really competent and well performing landing page for that amount.
This isn't entirely abstract either, most the sites that would hire out something like this would make that money back in a couple days if he was able to bump conversions up even slightly.
I don't think that $1000 is to much for a service like this. Having worked with many non technical founders I know about their pain of finding someone who builds a landing page for a reasonable about of money.
I also know quite a few solo founders with a technical background who have pretty shitty landing pages, even though they know (technically) how to build one and/or extended one from themeforest. They just forget about white space, proper padding and stuff, but hesitate to hire a designer for a day.
I wouldn't have an issue paying $1,000 for a landing page, but I do have an issue paying $1,000 for a landing page where the developer only devotes a single day to learning about my business, understanding the problems we're solving, writing copy, designing, and coding.
I'm looking at the before and after example, and there are just a few words changed, previous headlines enlarged and colored, and a call to action at the very bottom. Yes, those are positive changes, but for $1,000 I'm expecting someone to bring far more to the table than a few minor tweaks. If you're asking for a premium price, I'm expecting a premium service.
This can often times be summed up as a value-prop against opportunity cost and ROI. Do I have the time to create this page vs. doing something else? What direct return will I get if I spend $1000 and get x% increase?
