I was responding mainly to: "I would never spend more than $10 on a cert" and "No one will ever know" and "can add an additional .5 to 10+ seconds" and "Ev stories are fake" and "no one with real world experience has ever had positive experience".

Having worked with thousands of business in ecommerce I can guarantee you that a large percentage will want their name to appear "like PayPal and Citibank".