1) I started building this out for myself and for some of my male friends who shared the same sentiment.

2) Men and women shop differently and I feel as if women want more choices so the model does not necessarily work for them. That said, I've received a lot of interest from women for the first product we launched so plans may change in the future.

Keep in mind that women buy a lot of clothes for men. So even if you're just making menswear, don't forget to target women in your marketing and research.