My guess is that's a journalistic misinterpretation of what canceling a transaction means. It's very common in the law that when a transaction is cancelled, not only do you have to return the product, if you've used it, the seller can make a reasonable deduction in your refund.
If the consequence indeed is as stated, it's not like customers would benefit much in the long term, as the newly introduced risk would render most online shopping totally uneconomical: what if someone successfully sues you for utilizing a "dark pattern", now all your customers can demand a refund "for free" -- without having to return the product? Lose all your past revenue AND your product stock overnight? That's unheard of as punishment in commercial law.
On the contrary, this appears to be exactly what Ms Burns suggests:
In my book I talked about “trading trolls” – people who would surf the web specifically looking for noncompliant sites so that they can place an order, get the stuff, report the site for noncompliance, get their money back, and keep the stuff. After all, if the site is breaking the law, they have no recourse there.
(60) Since inertia selling, which consists of unsolicited supply of goods or provision of services to consumers, is prohibited by Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market (‘Unfair Commercial Practices Directive’) (2) but no contractual remedy is provided therein, it is necessary to introduce in this Directive the contractual remedy of exempting the consumer from the obligation to provide any consideration for such unsolicited supply or provision.
The way I read that is if you add an item to the customers cart automatically, then you have no legal claim to get paid for that item. The sale of the stuff you actually wanted is still valid.
> Lose all your past revenue AND your product stock overnight? That's unheard of as punishment in commercial law.
(a) Unrealist scare story: In nearly all businesses you won't have "all customers" returning things.
(b) I approve of this general scare tactic to ensure businesses don't try to scam their customers.
My guess is that's a journalistic misinterpretation of what canceling a transaction means. It's very common in the law that when a transaction is cancelled, not only do you have to return the product, if you've used it, the seller can make a reasonable deduction in your refund.
If the consequence indeed is as stated, it's not like customers would benefit much in the long term, as the newly introduced risk would render most online shopping totally uneconomical: what if someone successfully sues you for utilizing a "dark pattern", now all your customers can demand a refund "for free" -- without having to return the product? Lose all your past revenue AND your product stock overnight? That's unheard of as punishment in commercial law.