Simple's logo has been designed with "responsiveness" in mind: the more space th... | Hacker News

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		gregoire on July 22, 2014 \| parent \| context \| favorite \| on: Responsive Logos Simple's logo has been designed with "responsiveness" in mind: the more space they have, the more complex their logo is. For example on https://www.simple.com/, the logo in the header is simpler that the logo on the credit card. They also show the 3 versions they use in a blogpost: https://www.simple.com/blog/simple-branding

hxw on July 22, 2014 | [–]

They seem to be using "The Hobo’s Method" as well.

by_Seeing on July 22, 2014 | [–]

Do we know who did their branding?

simantel on July 23, 2014 | [–]

According to Brand New [1], the branding was done in-house by Ian Collins [2].

[1] http://www.underconsideration.com/brandnew/archives/simple_b...

[2] http://iancollins.me/

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