Why are you calling these people "Ubuntards"? I don't know about Digg or Lifehacker but the vast majority of Linux people on Reddit despise Ubuntu and use Arch instead.
I know that http://www.reddit.com/user/dons is constantly evangelizing Haskell and Arch on reddit, to the point where he's self-parodying. He's also single-handedly responsible for there being 1314 (!) haskell packages in Arch.
At least Arch gives the tweakers a bit more rope with which to form either a noose or a lasso.