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Sad to see her fail she's a very driven person and admire her for that, most likely if she had a little more funding she would have made it.

I think the most important lesson here is that the team makes all the difference and getting a awesome team is the most important especially for a non technical founder.

She spent a large amount of time and money just getting to the point where she had a reliable team.

Keep one eye on your team and the other on the product and be brutally honest with your team all the time if they can't handle it or can't decide to stay or leave this will make them leave sooner giving you more time to find someone else.

Don't shield the team from bad news this is a group effort and they need to feel a part of it.



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