"A pivot should be a last chance "we got it wrong but we've got some money left so let's try something else" - not a matter of course."
Eh...perhaps "payroll" is a bad starting point for a pivot, but I think that if your product weren't selling, you'd be more eager to find a related product that did sell. Pivoting isn't a gratuitous thing, but neither is it a complete overhaul of your business model. Hence, the name: you change direction, keeping one foot firmly planted in your current business.
I think the devil is in the details of how you define "pivot" -- done correctly, it's just an intelligent reaction to new information. If you look at it that way, it makes no sense to avoid it.
Eh...perhaps "payroll" is a bad starting point for a pivot, but I think that if your product weren't selling, you'd be more eager to find a related product that did sell. Pivoting isn't a gratuitous thing, but neither is it a complete overhaul of your business model. Hence, the name: you change direction, keeping one foot firmly planted in your current business.
I think the devil is in the details of how you define "pivot" -- done correctly, it's just an intelligent reaction to new information. If you look at it that way, it makes no sense to avoid it.