Nobody cares that you use bootstrap. Or that you don't use bootstrap. Or anything else related to the technology or systems that your site/app/software runs on unless some part of what you are selling IS the technology your site runs on.
While I think I would benefit from using a tool like this, I definitely wouldn't buy it as it is offered. A good idea may be to aggressively seek a round of feedback on how it's priced and delivered. This would not be a space to innovate on business models (when is it ever??)
Second, my tech tutorial past makes me cringe at the speed and delivery of the video. Slow. Slower. You think it's too slow? Slower. Ok, start there. Edit your script for content and speed, but speak at an even tone. Talking fast and skipping syllables is not a way to get the material out faster. Put a 2x button on the player for that.
It seems to me that your target market is people who want a quick and easy web site design system, so probably the HNers are not your target market when most of them would be capable of using Bootstrap by themselves.
That said then, maybe you don't want to really mention Bootstrap at all? It's just a way to customise a theme or something.
Also - I really hate having to watch a video to find out how something works, it's even more annoying when it doesn't work (Firefox 29.0.1)
I'd like to try and give some more constructive feedback but I don't want to sign up and pay to try it out. Maybe you could provide a test site?
From what I can see, this section, deep in the FAQ more or less describes it.
> When you download stylesheets generated with Strapfork they become yours. For ever. The development time is the time span when you can still make changes to the theme through Strapfrok's visual interface and use the CSS hotlink.
So, if I read this right, you basically buy a theme. I don't really see what they add of value.
If what they're selling is access to an easy-to-use GUI to generate your CSS theme for Bootstrap, I think the pricing is wrong. Rather than priced "per each", it should be time-limited.
If I'm going to use a tool like this, I'm going to noodle around with it for a few days to get something that I like. And then show it to my boss & coworkers, and then maybe do some A/B testing. And based on the feedback, go back and tweak it again. Hard to iterate like that when you're paying per-each.
Cheers! I couldn't get the video to play for some reason. It seems you were able to deduce more information than me though.
I'm not sure it's a great idea to have the visitor guess the purpose of the product. As a general rule, people like to know what they're buying. I think. And occasionally they won't have the time/ability/inclination to watch videos.
I see it as a designing guide. You have more designing options than buying a theme and it gives you some tips in order not to make a disaster if you're not a genius with design (that's my case :P)
I think that it's not for those people that know how to modify the css code of the bootstrap theme. They also offer a nice UI and a useful tips of design to create your own theme.
