Slightly tangential, but I feel like a few people on HN would appreciate this Vienna Teng song, named for the company that wrote the document you posted.
For your convenience, the section parent refers to (on page 22 of the aforementioned pdf) reads as follows:
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Name of protagonist: “Maria”
Wakes up... grabs the remote and flips on alternative rock radio. She gets up, goes to the kitchen, grabs a bottle of water and goes to the third bedroom that doubles as the workout room. She runs on the treadmill for 30 minutes.
Spends the day... researching a big liability case for the law firm where she works as a paralegal. She calls her husband and reminds him that it’s his parents’ anniversary and that it is a good idea to at least offer to take them out to dinner that week or cook a dinner for them in their gourmet kitchen.
Talks about weekend plans to... go camping to get away from it all. The weather is supposed to be perfect for it, finally cooling down after that heat wave.
Has a meeting with... the group of attorneys that is working on the case to discuss the fact that they were not going to have any case based on precedents of two similar cases.
Spends the evening... driving to the athletic club and playing tennis with her group of friends. Meets her husband for a late dinner at Jay’s Pizza. She has soup and salad with a Corona Light beer. Later they spend time online shopping for a new TV, hopefully one of those nice flat screens with HDTV and a Blu-ray player.
Goes to bed at... 11:30 p.m. after a half hour of pilates, watching... Scrubs reruns
It's not her life. It's her life through a marketer's lense, or to make it even more precise: It's the kind of life a marketeer is trying to 'sell' to his clients :-)
e.g.
--
I woke up this morning at 7 am. I made breakfast using fruits shopped from the local super market. My tendency for fruits shoes that if I had a change to get fresh ones, I would probably pay more for them.
Then I started studying on my macbook air. Using my iPad now and then.
At 12:00 I went at the university near my house, to eat because the meal there is healthy and extremely cheap even compared to fast foods. I'm probably poor but then again I order expensive food every weekend on-line spending at once what I'd spend in a week eating at my university. When the university is closed and I have no other option so it's probably a choice that could be 'channeled' somehow.
At 17:00 I went for a run wearing an iPhone, a pair o nikes and an old shirt. I probably will need a new shirt soon.
I talked to my girlfriend via skype and then continue studying until 21:00 on my computer. Then I started browsing computer related websites and a couple of mailing lists. I'm interested in programming, politics and sports. I twitted, I don't have a facebook account. A quick look at my blog will show that online privacy matters to me.
Late at night I downloaded a book on iPad and started reading for 45 minutes before finally sleeping at 00:15
http://reference.mapinfo.com/software/anysite_segmentation/e... [pdf]
Which cluster do you fit in?