But you can also synchronize on a reference system from your competitor's systems and then you can do easy comparisons.
(For example, Solaris x86 clearly favored 1-2 specific windows/mac laptops --which could be ordered on a fast track internally-- and supported the bundled devices on those laptops if the device's type was supported at all. Swapping the external reference every few years was annoying but cheap and limited the arguments to selecting among actual configurations rather than future possibilities.)
I would hope there is another reason is like getting a reliable ABI and clear licensing for the DSP side software? Otherwise, offering a better OS on a few models of android phones will be more useful now, and then again as used Android phones enter the emerging markets.
(For example, Solaris x86 clearly favored 1-2 specific windows/mac laptops --which could be ordered on a fast track internally-- and supported the bundled devices on those laptops if the device's type was supported at all. Swapping the external reference every few years was annoying but cheap and limited the arguments to selecting among actual configurations rather than future possibilities.)
I would hope there is another reason is like getting a reliable ABI and clear licensing for the DSP side software? Otherwise, offering a better OS on a few models of android phones will be more useful now, and then again as used Android phones enter the emerging markets.