I think iOS used to be as simple as you make it but the new flat design is not. There's plenty of example now of places in apps where one flat thing is not clickable and the flat thing right next to it is. How is that intuitive and discoverable?
Go to Notes. Everything is clickable. Click back to Accounts. Now everything except "Accounts" is clickable. Why? How are you supposed to know? Go to the Phone App, pick a contact, The name shows up with the contact's info. Everything on the screen is clickable except the contact's name? Why? How am I supposed to make the distinction?
I know there are better examples but I just clicked the first 2 built in apps I saw.
Go to Notes. Everything is clickable. Click back to Accounts. Now everything except "Accounts" is clickable. Why? How are you supposed to know? Go to the Phone App, pick a contact, The name shows up with the contact's info. Everything on the screen is clickable except the contact's name? Why? How am I supposed to make the distinction?
I know there are better examples but I just clicked the first 2 built in apps I saw.