The movie/tv/cable/theater industry's problem is that it's greedy at every level. Region locked DVDs, release windows, forced previews, commercials in the theater before your movie, commercials on paid streaming content (I'm looking at you Cosmos), Amazon for one thing, Apple for another, Netflix for a third, etc, etc. It wreaks of screw the customer, I'm getting mine.

Yes, a lot of this is a consequence of a free market. But so what? The end-result is that popcorn time is a compelling product not solely to get the content for free, but mostly because it's the least hassle way to get content at all.