The way they've chosen which TLDs to issue is kind of lame. The entire concept of some company name as a TLD is ridiculous. It's just namespace pollution. Using just the TLD without any subdomain is going to invoke bugs in old software or be confused with a search term in the address bar, and using 'www.chase' instead of 'chase.com' is pointless and confusing.

What they should have done instead is created a bunch of TLDs for various different industries. Having 'chase.bank' and 'ford.cars' would have made a lot more sense.