I read things like the and just think "oh, get over yourself".. So you've put yourself above email marketing? Just be content that your smart enough to know Air NZ isn't actually a good friend of yours. We all get it..

I don't believe these companies think anyone would really care if they have a redesigned site or newsletter, I think it's more about having a reason - any reason - to contact you with something more than a ticker tape of latest fares/deals (even if it's all we really want).

It's easy enough to be shrewd about marketing, but it's working on someone.. Someone else of course!