The blog is meaningless, you could be a nobody. If I buy a block of cheese tomorrow, and you can see a band-aid in the package, half embedded in the cheese, half hanging out, the internet will go wild. Toss a photo on Reddit with a cheesy headline, and it'll hit the frontpage, then get reposted all over the internet. Within a couple of days the company would issue an official statement, and I'd have copious amounts of free cheese.
It would be a PR nightmare, and they'd be trying to track down the location, employee, and how their scanner for foreign material didn't pick it up. Meanwhile, without the internet, I'd call, never be able to reach anyone of importance, and they'd just apologize and mail me a 50% off coupon.
The internet gives the individual a lot of power, and they can reach millions overnight thanks to social networks. It also forces the company to handle damage control ASAP, since their reputation drops a notch with every passing minute.
It would be a PR nightmare, and they'd be trying to track down the location, employee, and how their scanner for foreign material didn't pick it up. Meanwhile, without the internet, I'd call, never be able to reach anyone of importance, and they'd just apologize and mail me a 50% off coupon.
The internet gives the individual a lot of power, and they can reach millions overnight thanks to social networks. It also forces the company to handle damage control ASAP, since their reputation drops a notch with every passing minute.