"No one cares that you turn off your lights at 9:43, or that you are at slightly more risk for diabetes. At least not advertisers..."
Seriously? Lifestyle information is a gold mine for advertisers. If someone is diabetic, they need drugs, so I'm sure going to serve up more pharmaceutical ads (and those pay very well). If they're running the heater, they're almost certainly in the market for a jacket, blanket, or similar. Suddenly using "auto away" for stretches at a time? I bet they're traveling for work, and could use some luggage or a vacation to throw mileage points at.
Waay more profitable than just throwing random crap out there and seeing what sticks.
Seriously? Lifestyle information is a gold mine for advertisers. If someone is diabetic, they need drugs, so I'm sure going to serve up more pharmaceutical ads (and those pay very well). If they're running the heater, they're almost certainly in the market for a jacket, blanket, or similar. Suddenly using "auto away" for stretches at a time? I bet they're traveling for work, and could use some luggage or a vacation to throw mileage points at.
Waay more profitable than just throwing random crap out there and seeing what sticks.