It's a very good piece of radio, and it's a compelling account of how selling works in the real world but I disagree with the tweet that it's the best podcast you'll ever hear about selling software.

Selling your own software is mostly a distance selling arrangement with little or no agents. So, for example, you can't easily let the customer think they've negotiated a great deal and then get your manager to turn the deal down and counter-offer yourself. You'd look pretty stupid. Also, you probably won't set yourself ridiculous targets which are driven by the desire to smooth out the supply side and grow the business. Software doesn't work that way.

Selling software face-to-face might be a lot similar. But that might be the same as just plain old selling.