* Iphone is too expensive because its built outside of Brazil and have heavy taxes because of it
* Android doenst actually have a strong brand.. its good looking and the hardware is more cheap, so people buy because of the lack of options (actually to be fair, samsung is pretty good, as everybody knows) - People dont buy a phone because its a android like they do with Apple
Map for the gold mine:
* Find a good brazilian partner with good relations and well stablished in traditional industry
* Ask for money in development banks like BNDES to build a factory(or use some part of one already built) in Zona Franca de Manaus (with tax incentives) (it will be easy for a project like yours as long Jolla have well conected people here)
* Use the factory to export to other south american countries with tax incentives for exports
...
I think Brazil is a unique market to launch this things because of the unique environment you have here..
Once Jolla made a pitch and some hits here, they can start to launch in more saturated and sophisticated markets (read apple fanboysm here) like US and EU
Really, Jolla should be very serious about that possibility..
Samsung, LG, Alcatel have factories in Brazil. Foxconn is building a factory in partnership with someone and will produce apple stuff here. Even microsoft and sony build things such as xbox and playstation here (more like assemble but still get incentives). Simply building a Jolla factory with BNDES support will not give them a foothold since everyone else is doing the same thing.
To succeed in the Brazilian market they need the following:
* Cheap devices. The Jolla phone is more expensive than Android competition, even higher end devices such as Moto G.
* Whatsapp support is a must in here. People will decide against a device if it doesnt have whatsapp client.
* Agreement with some carrier to push it.
* Localized stuff
* Multi-sim support. Many Android devices have two or three (and even four) simcard slots so that people can use a simcard for each carrier and call everyone for free. There is a moto g with dual sim in here.
Right now, IIRC, Jolla has no multi-sim support, no carrier agreement, no cheap device. Being cheaper than iPhone is not enough, it needs to be cheaper than ~R$300 (close to USD 130) to succeed in here.
PS: I am working on this market right now. This are trends I've been experiencing here daily.
* Big market
* Iphone is too expensive because its built outside of Brazil and have heavy taxes because of it
* Android doenst actually have a strong brand.. its good looking and the hardware is more cheap, so people buy because of the lack of options (actually to be fair, samsung is pretty good, as everybody knows) - People dont buy a phone because its a android like they do with Apple
Map for the gold mine:
* Find a good brazilian partner with good relations and well stablished in traditional industry
* Ask for money in development banks like BNDES to build a factory(or use some part of one already built) in Zona Franca de Manaus (with tax incentives) (it will be easy for a project like yours as long Jolla have well conected people here)
* Use the factory to export to other south american countries with tax incentives for exports
...
I think Brazil is a unique market to launch this things because of the unique environment you have here..
Once Jolla made a pitch and some hits here, they can start to launch in more saturated and sophisticated markets (read apple fanboysm here) like US and EU
Really, Jolla should be very serious about that possibility..