> Let's play a game: pretend that all of these special agreements have suddenly become invalid and the market has become deregulated. Assume you have (or can acquire) the technical expertise to challenge them. What's your business plan?
My business plan is to be Google: Install duplicate infrastructure for 80% of what the incumbent paid (per your other post), using my massive cash reserves, and charge $0 for equivalent or better service. Revenue comes from my massive ad network (which my competitors don't have), so I can sustainably run the business like this for as long as necessary to force the incumbent to fold. I now have the local monopoly, which I can use as I see fit. I might (for example) give priority to packets originating from hosts who are also customers of my ad network.
This creates a virtuous cycle for me--advertizes will only want to spend money with me, so I can upgrade my infrastructure more rapidly that the former incumbent ever could. That brings me more internet-users, which makes my ad network more valuable. Since I have a monopoly, I can also rent-seek with respect to internet access fees (though I might keep it at $0 to encourage end-uses to continue clicking on ads).
I will then repeat this process in other cities until I have a nation-wide monopoly. Despite being in blatant violation of anti-trust laws, I will continue to do this by bribing^H contributing to the election campaigns of friendly politicians.
Of course, this is cheating a little (because my business plan replaces one natural monopoly with another)--but not a lot, because you asked for my business plan to break into the current natural monopoly, not how one could sustainably obtain a competitive market. The answer to the latter question is obvious: You can't.
My business plan is to be Google: Install duplicate infrastructure for 80% of what the incumbent paid (per your other post), using my massive cash reserves, and charge $0 for equivalent or better service. Revenue comes from my massive ad network (which my competitors don't have), so I can sustainably run the business like this for as long as necessary to force the incumbent to fold. I now have the local monopoly, which I can use as I see fit. I might (for example) give priority to packets originating from hosts who are also customers of my ad network.
This creates a virtuous cycle for me--advertizes will only want to spend money with me, so I can upgrade my infrastructure more rapidly that the former incumbent ever could. That brings me more internet-users, which makes my ad network more valuable. Since I have a monopoly, I can also rent-seek with respect to internet access fees (though I might keep it at $0 to encourage end-uses to continue clicking on ads).
I will then repeat this process in other cities until I have a nation-wide monopoly. Despite being in blatant violation of anti-trust laws, I will continue to do this by bribing^H contributing to the election campaigns of friendly politicians.
Of course, this is cheating a little (because my business plan replaces one natural monopoly with another)--but not a lot, because you asked for my business plan to break into the current natural monopoly, not how one could sustainably obtain a competitive market. The answer to the latter question is obvious: You can't.