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Why would a free market guarantee net neutrality? All the big players could still prefer to offer products that curtail it. There's no logical step ensuring net neutrality.

An example - in Australia, there is an ISP called Internode, which used to be run by a techie called Hackett. They were very much for user's rights and net neutrality, and were always at the forefront of lobbying the government for users. Their support centers are in-country, and the web tools they offer make techies happy.

But they only have a sliver of the ISP pie, despite the very high quality product - because that shit does not come cheap. They're 50-100% more expensive. Instead the public run towards big brands like Optus - who actively engage in tactics like obscuring the structure of your bill to make it harder to understand, or engage in openly deceptive marketing, and see users as cattle to manipulate. Or they'll go to bargain-basement ISPs with woeful service, then complain about that service and give you a hateful stare when you suggest they pay a little more for good service.

I can see zero evidence to suggest that 'net neutrality' is a killer feature that would be automatically enabled by a free market.



Internode are amazing in every aspect and everyone I've switched to them continue to use them and continue to thank me to this day. The customer service is second to none: http://xkcd.com/806/

IIRC they were bought out by Adam internet. They were also among the first (the first?) to introduce naked DSL, which you still can't get here in the UK apparently.

http://on.net


They were bought out by iiNet. Apparently Adam also signed deals for a takeover by iiNet in August this year.




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