Reminds me of my favorite webcomic Opplopolis http://www.opplopolis.com both in the sales model and the theme, except that Opplopolis is free-to-read online with a higher-quality paid download option, and it takes a while before the ubiquitous surveillance theme emerges. Even when it does it's still very covert and mysterious e.g. http://www.opplopolis.com/issues/9/15

Very cool, though.