1. They are the brand that reinvented the sharing model. They are more likely to stick to their core values
2. Facebook/Instagram can use the information about who you send to to expand their already vast profile of you.
3. Based on Snapchats word, your images are truly deleted from their servers after they've been viewed.
That said, I'll be testing out Instagram direct to see if it is truly a superior product but I imagine if they think of something good Snapchat will copy it and I will go back to my brand du jour.
1. They are the brand that reinvented the sharing model. They are more likely to stick to their core values 2. Facebook/Instagram can use the information about who you send to to expand their already vast profile of you. 3. Based on Snapchats word, your images are truly deleted from their servers after they've been viewed.
That said, I'll be testing out Instagram direct to see if it is truly a superior product but I imagine if they think of something good Snapchat will copy it and I will go back to my brand du jour.