How do you know the _unique_ goals the CEO is trying to achieve in their strategy matches what's shown on your CEO page? What if your last bullet point is the only one they care about? Showing every CEO the exact same message isn't personalized, and doesn't resonate.
What works better is empowering the "recommender" to sell your company themselves, instead of just having them point their CEO to a page on your website. You can work with this person to determine what the most compelling cases are for _their_ business, and tailor the CEO message to that.
It's much more effective for building a relationship without much additional work, and it raises conversions because it's more genuine.
How do you know the _unique_ goals the CEO is trying to achieve in their strategy matches what's shown on your CEO page? What if your last bullet point is the only one they care about? Showing every CEO the exact same message isn't personalized, and doesn't resonate.
What works better is empowering the "recommender" to sell your company themselves, instead of just having them point their CEO to a page on your website. You can work with this person to determine what the most compelling cases are for _their_ business, and tailor the CEO message to that.
It's much more effective for building a relationship without much additional work, and it raises conversions because it's more genuine.