The short answer is that we've made a (philosophical) decision to stay right in our highly technical niche and not gussy up our site, or product, with all of the things you might expect to see.
This resonates very well with the people that find us and will eventually use us, but the people that make decisions and pay us are not impressed with what they see.
So if we're not going to put up the PDF whitepapers and the product tour videos that they want to see ... how do we bridge that gap ?
I can't say I'm a lawyer because I am awaiting MPRE (ethics and professionalism) test results in two weeks. I would be in very big trouble if I did call myself a lawyer before that time so I can say I'm a JD and a law graduate (and bar passer) but not a lawyer or put that badass Esq. (esquire) by my name yet.
How often would the CEO even be involved? Very small companies excepted, I would think this would be something entirely delegated to the CTO, manager, or whoever is in charge of technology in the organization.
Lots of CEOs want to rubber stamp things in SMid companies even if they're actually not doing the cost/benefit themselves. This page probably comes in handy for the CTO/MGR who has to get that rubber stamp from the CEO. (that's my guess at least)
This resonates very well with the people that find us and will eventually use us, but the people that make decisions and pay us are not impressed with what they see.
So if we're not going to put up the PDF whitepapers and the product tour videos that they want to see ... how do we bridge that gap ?
That's where the CEO page comes in.