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It's doing-the-right-things plus luck.

You do need to be good at marketing. You do need to get product-market-fit quickly. You do need to have a good product, and so on.

The better you are at these things, the less luck is required. But you cannot get the amount of luck needed down to zero.



Seems like this is kind of a parallel to his "lottery" analogy - doing those things is sort of like buying another ticket. Your chances might be better but it doesn't mean you're going to win.




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